Gingerblue was launched in January 2004 in New York City. Within the next two years, Shrivastav International, the parent company, enabled Gingerblu to evolve into a complete womenswear collection.
Gingerblu’s designer Ajay Shrivastav, President and Director, has extensive experience working with top fashion designers such as Giorgio Armani, Emanuel Ungaro, Betsey Johnson, Anna Sui, Tracy Reese and Catehrine Malandrino. This invaluable knowledge aided in his understanding about what it takes to build a designer brand.
Eventually Ginger will advance into an absolute lifestyle brand including women’s collections, accessories and interiors. Initially, in Fall 2005, the Gingerblu accessory rollout a woman’s jewellery line incorporating beautiful semi-precious stones from India.
Gingerblu can be found at numerous boutiques around the US and Canada, including Big Drop, NY; Nordstrom (East and West Coast); Atrium, NY; Plane Jane, WA; Blue Bee, CA; M. Frederic, CA; Moselle, CA; Garbarini, Denver, CO; Biba, NY; Tiger Lily, NJ; Haute La La, Quebec to name a few.